In the early part of the evolution of marketing as a discipline there were a lot theories and strategies. Almost none of them were backed by data. Today, in the age of big data, marketers have an ocean of information but are struggling with how to use it. They capture every interaction with their customers …
How is the Intent Economy defining a new customer era Read More »
The world of business is so dynamic today. Volatility is the new norm. Companies that can navigate with more intelligence in volatile markets are also the ones that are able to create shareholder value. Most of the top 10 valued companies in the Dow Jones Index did not exist 30 years ago. Five of the …
My inbox regularly gets flooded with a plethora of trends but for some strange reason most of them are on technology, big data and analytics. I am a believer in technology, but I am also of the firm opinion that technology is an enabler. Marketers can never delegate their job of thinking for their brands …
