All marketers today want a unified customer view or as we know it the CSV- Customer Single View. While there are multiple ways and multiple steps in getting to the CSV destination, some of the key ingredients or buzzwords for enabling them are CDPs and DMPs. There is a significant amount of confusion around the …
Technological advances have led to large volumes of data being generated through and there is an increasing dependence of businesses on data-driven decision making. On the other hand, there is a huge collection and usage of data by the government for provision of State benefits. The biometric identification and verification system of Aadhaar that enables …
India – The next step on the Personal Data Protection Bill Read More »
I hate it when the same brands come up when we think of innovation and future design, but I guess that’s why they are the marquee brands for which customers are willing to fork out a huge premium. On my recent trip to LA, I went to a Nike store at Del Amo Mall in …
Nike is at the forefront of redefining retail experience Read More »
I came across this exhaustive paper by Elisabeth Costa and David Halpem from the Behavioural Insights team. The paper explores the fast-evolving landscape of how we behave, interact online and how businesses respond. The paper is divided into two parts, the first part explores the economic and social challenges presented by the evolution of digital …
The behavioural science of online harm and manipulation and what to do about it Read More »
Influencers hold significant power over their audiences. They authentically and originally demonstrate how to use products and services. They stick their neck out, put their reputation at stake by putting out their opinions on their personal social media platforms. Influencers and credibility must go hand in hand and the successful influencers have worked on building …
I am glad that the Government of India has embarked on its journey to use Behavioural Economics. Countries like US and UK already have departments within the Government for Behavioral Change. India has taken its first steps to acknowledge the role of Behavioural Economics to shape and influence policy decisions, implementation and successful execution. The …
Successful application of Behavioural Insights by the Government of India Read More »
