Month: July 2019

India – The next step on the Personal Data Protection Bill

Technological advances have led to large volumes of data being generated through and there is an increasing dependence of businesses on data-driven decision making. On the other hand, there is a huge collection and usage of data by the government for provision of State benefits.  The biometric identification and verification system of Aadhaar that enables …

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The behavioural science of online harm and manipulation and what to do about it

I came across this exhaustive paper by Elisabeth Costa and David Halpem from the Behavioural Insights team. The paper explores the fast-evolving landscape of how we behave, interact online and how businesses respond. The paper is divided into two parts, the first part explores the economic and social challenges presented by the evolution of digital …

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Who gets influenced by Influencer Marketing?

Influencers hold significant power over their audiences. They authentically and originally demonstrate how to use products and services. They stick their neck out, put their reputation at stake by putting out their opinions on their personal social media platforms. Influencers and credibility must go hand in hand and the successful influencers have worked on building …

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Successful application of Behavioural Insights by the Government of India

I am glad that the Government of India has embarked on its journey to use Behavioural Economics. Countries like US and UK already have departments within the Government for Behavioral Change. India has taken its first steps to acknowledge the role of Behavioural Economics to shape and influence policy decisions, implementation and successful execution.  The …

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