Day: July 15, 2019

The behavioural science of online harm and manipulation and what to do about it

I came across this exhaustive paper by Elisabeth Costa and David Halpem from the Behavioural Insights team. The paper explores the fast-evolving landscape of how we behave, interact online and how businesses respond. The paper is divided into two parts, the first part explores the economic and social challenges presented by the evolution of digital …

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Who gets influenced by Influencer Marketing?

Influencers hold significant power over their audiences. They authentically and originally demonstrate how to use products and services. They stick their neck out, put their reputation at stake by putting out their opinions on their personal social media platforms. Influencers and credibility must go hand in hand and the successful influencers have worked on building …

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