Month: December 2019

Remove the cobwebs. Add the cloud. The marketing cloud.

The job in marketing today is all about culling out insights from vast amounts of customer data, creating content-based engagement strategies, executing through the customers preferred channels, and ensuring a great customer experience leading to business growth. Marketing teams now have the AdTech and MarTech tools, customer data, budgets to invest in technology and organizational …

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A lateral approach to a comprehensive data strategy

There is a huge amount of organised government data available for organisations to leverage but how many are doing it? Countries around the world are embarking on significant modernisation of their national statistical systems in the face of rapid technology and socio-economic changes. India is at the cusp of a new digital and socio-economic transformation. …

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Living on the Edge (Computing): What is it all about?

Well, we have come to the ‘edge’ of 2019, let me now try and show you what the future looks like. Welcome to Edge Computing. Edge Computing is a distributed, open IT architecture that features decentralised processing power, enabling mobile computing and Internet of Things (IoT) technologies. Edge Computing allows data to be processed by …

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Marketing data is the most unexploited organisational asset

In the Martech and Data Analytics world we listen to a lot of jargon thrown at us (we also give it back in equal measure!). Some of the buzz words or questions are – MROI – So what’s the Marketing Return on Investments? What are the AI’s (Actionable Insights)? What are the attribution metrics? Are …

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Understanding CLTV – A key KPI for business success

The recurring theme through this year has been customer retention. The needle is now moving from customer acquisition to customer retention. According to the Hansa Cequity insights team it costs anywhere from 5x to 25x more to acquire new customers compared to retaining customers. According to Bain, increasing customer retention by 5% increases profits by …

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A Culture Management System to drive innovation and performance

Many leaders now spend a lot of their time in putting frameworks, structures, policies and processes in place. Hoping that once all of this is in place the organisation is ready for an octane-charged growth period. But this almost never works on a stand-alone basis.  Because either they overlook the key ingredient or do not …

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