Month: January 2020

The importance of prescriptive analytics in marketing

In today’s world of data overload, right decisions are hard to make. How do marketers identify a trending product in a specific segment, such as blazers, and recommend a ‘shades of blue’ campaign to the prospects? And many more such questions exist. Prescriptive analytics is about providing actionable insights, giving marketers recommendations on what steps …

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The role of Behavioural Economics in Marketing

I have been a Behavioural Economics enthusiast for a few years now.  I have watched with great curiosity and anticipation the growing interest in Behavioural Economics both at the policy level by governments across the world and the faster adaption undertaken by corporates and marketing folks across the world. The most interesting part for me …

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India – The Personal Data Protection Bill 2019– Update

I had first written about this in July 2018.  Justice B. N. Srikrishna and his committee had submitted the first draft proposal. A lot has changed since then. Since its introduction last year, MeitY (Ministry of Electronics and Information Technology), has solicited comments and suggestions on the PDP Bill from the public, various stakeholders, ministers …

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