Month: February 2020

Connected devices will drive connected customer experiences

The future of customer experience is staring us in the face. Augmented Reality will bring the store into our homes. Chatbots will become intuitively conversational. 3D Printing will deliver customised and locally made goods. Mobile & wearable devices will become embeddable. Biometric and embedded payment systems will become passé. Blockchain technology will help end fake …

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The conundrum of creating connected customer strategies for India

The current buzzwords in marketing seem to be connected customer strategies. Many books and articles are being written on the subject. But how true is all of it and how practical is all of it especially in India? Yes, I know it is a rhetorical question. We know the answer. We also know the challenges. …

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In the digital world brands are much more in your face and not so much in your mind

As budget 2020 turns out to be a non-event and a lot of focus still on Kunal Kamra’s encounter with Arnab Goswami on an Indigo flight, I could not help but think about how our biases have taken over professional etiquette, acceptable social behaviour and plain old common sense. I have no intention of wading …

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Democratisation of data- A Govt. of India initiative

NITI Aayog recently released its vision for the National Data and Analytics Platform (NDAP). The platform aims to democratise access to publicly available government data. It will host the latest data sets from various government websites, present them coherently, and provide tools for analytics and visualization. NDAP will follow a user-centric approach and will enable …

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