Month: March 2020

Change management is as much about staying the course as it is about pivoting.

Look around any corporate house, manufacturer, service provider and one theme that resonates across is change management. So why do organisations need to change? They need to change because they need to deliver value to stakeholders, to customers, to society. Mostly organisational questions are like – ¬†should the organisation expand into new regions, get closer …

Change management is as much about staying the course as it is about pivoting. Read More »

From being right about data to showing the right way with data

Storytelling comes naturally to marketers and advertising folks, but the dynamics are now changing. More and more decisions are being taken based on data. Today companies are amassing more data than ever before. Amazon, Flipkart and retailers are tracking average basket size, frequency of purchase, garment size, units, colours, designs, patterns, etc. airlines are using …

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