Month: June 2020

Podcast with Deep Thomas

Analytics Head – Aditya Birla group.   Deep is a reputed analytics expert, thought leader and a passionate evangelist of data science with a distinguished career spanning more than two decades of delivering sustained and increasing profitability through analytics-led business transformation. As Chief Data & Analytics Officer at Aditya Birla Group; a $48 Billion Global …

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Marketing Experience(MX)- The next competitive battleground for brands

Today, all products are conversations. Be it product-driven brands or service-driven brands, they are more and more differentiated by their experiences. Companies or brands that deliver memorable experiences to customers keep gaining market share and improve stickiness with their customers. When companies want to improve their CX scores, marketing experience scores play a pivotal role …

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