Month: September 2020

Leading with creativity, not technology

The idea of leading with creativity and not technology coming from a professional who is offering Martech solutions as one of his key services might sound blasphemous. But meeting after meeting (and there are too many of them), I hear senior professionals dive straight into executional and tactical stuff. Almost always when my team presents …

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Podcast with Carla Gentry

Data Scientist, Data Nerd and  Founder Analytical-Solution Graduating from University of Tennessee at Chattanooga with a double major, Applied Mathematics and Economics in 1998. She has more than 23 years’ experience in the field of Data Science. Carla specialises in – Customer Satisfaction and Retention Analysis, Brand Research & Competitive Analysis, Employee Retention Research, Survey …

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Podcast with Minoo Phakey

Head – Strategic Marketing and Investment at Dabur India Limited Minoo heads marketing strategy and investments across categories within Dabur translating to 400 cr of advertising promotion spends over 5500 cr of business. This entails identifying investment opportunities leading to maximizing revenue while generating optimum ROI. The investments pan across all mediums- television, print, , …

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