fbpx

Neeraj Pratap

The author is the Chief Business Officer at Hansa Cequity – One of India’s leading data-driven Marketing Organisation that helps businesses acquire customers intelligently, retain them optimally and manage them profitably

Neeraj Pratap

Management lessons in leadership from the US Presidential elections

We all know that for an inquisitive mind, leadership lessons can be learnt from anyone and in the most unlikely of circumstances. But today, I want to be predictable and reflect on the US Presidential election, a spectacle that the world has been watching for the last few days. It had two diametrically opposite characters …

Management lessons in leadership from the US Presidential elections Read More »

Leading with creativity, not technology

The idea of leading with creativity and not technology coming from a professional who is offering Martech solutions as one of his key services might sound blasphemous. But meeting after meeting (and there are too many of them), I hear senior professionals dive straight into executional and tactical stuff. Almost always when my team presents …

Leading with creativity, not technology Read More »

Podcast with Carla Gentry

Data Scientist, Data Nerd and  Founder Analytical-Solution Graduating from University of Tennessee at Chattanooga with a double major, Applied Mathematics and Economics in 1998. She has more than 23 years’ experience in the field of Data Science. Carla specialises in – Customer Satisfaction and Retention Analysis, Brand Research & Competitive Analysis, Employee Retention Research, Survey …

Podcast with Carla Gentry Read More »

Podcast with Minoo Phakey

Head – Strategic Marketing and Investment at Dabur India Limited Minoo heads marketing strategy and investments across categories within Dabur translating to 400 cr of advertising promotion spends over 5500 cr of business. This entails identifying investment opportunities leading to maximizing revenue while generating optimum ROI. The investments pan across all mediums- television, print, , …

Podcast with Minoo Phakey Read More »

Podcast with Jaimit Doshi

https://youtu.be/-gzvEwYYnZc Jaimit Doshi is the Head – Marketing & Digital at Aditya Birla Sun Life Insurance (ABSLI). In his role he is responsible for driving marketing and digital strategy to help establish ABSLI as a preferred customer choice and reach out to newer segments. His expertise focuses on leading and implementing consumer led strategic projects. …

Podcast with Jaimit Doshi Read More »

Inside the Indian Consumer’s Mind – How will purchase behaviour shape-up in a post-COVID world.

These are unprecedented times as billions around the world are staying in, and, as a result, markets and economies are struggling to hold their ground. On one hand, in just a matter of months, consumers around the globe have started to accept the uncertainty of a rapidly changing situation. Companies and marketers in India are …

Inside the Indian Consumer’s Mind – How will purchase behaviour shape-up in a post-COVID world. Read More »

Retailers need to re-invent and rebuild their business in real-time

In early May 2020, when I spoke to the owners of one of the biggest fashion brands in the country, they were despondent. Lockdown after lockdown over a four-month period has brought the Retail business to its knees. Large format stores, Large national brands, niche players, regional brands have seen sales collapse by 90%. Whenever, …

Retailers need to re-invent and rebuild their business in real-time Read More »