Neeraj Pratap

The author is the Chief Business Officer at Hansa Cequity – One of India’s leading data-driven Marketing Organisation that helps businesses acquire customers intelligently, retain them optimally and manage them profitably

Neeraj Pratap

Successful application of Behavioural Insights by the Government of India

I am glad that the Government of India has embarked on its journey to use Behavioural Economics. Countries like US and UK already have departments within the Government for Behavioral Change. India has taken its first steps to acknowledge the role of Behavioural Economics to shape and influence policy decisions, implementation and successful execution.  The …

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