Neeraj Pratap

Successful application of Behavioural Insights by the Government of India

1 Comment / Behavioral Economics / By Neeraj Pratap

I am glad that the Government of India has embarked on its journey to use Behavioural Economics. Countries like US and UK already have departments within the Government for Behavioral Change. India has taken its first steps to acknowledge the role of Behavioural Economics to shape and influence policy decisions, implementation and successful execution. The …

Successful application of Behavioural Insights by the Government of India Read More »

THE VALUE DILEMMA: CHOOSING THE RIGHT MARTECH STACK

Leave a Comment / Tools & Resources / By Neeraj Pratap

Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated to MarTech stacks. In many areas it is touted as a differentiator. Right? Wrong? Or a mix of both? Well, the judgement is still out. The fact is that MarTech …

THE VALUE DILEMMA: CHOOSING THE RIGHT MARTECH STACK Read More »

EXIT CRM. ENTER CXM.

1 Comment / Tools & Resources / By Neeraj Pratap

EXIT CRM. ENTER CXM. WHY CUSTOMER EXPERIENCE IS THE KEY FOR BUSINESS SUCCESS? We live in an era where acronyms are a sign of expertise or the next big tectonic change in technology. From a marketing perspective CRM was an acronym that resonated for almost 2 decades. But times they are a changing. Today marketers …

EXIT CRM. ENTER CXM. Read More »

The Value Dilemma: Choosing the right MarTech stack

Leave a Comment / MarTech / By Neeraj Pratap

The Value Dilemma: Choosing the right MarTech stack Read More »

How is the Intent Economy defining a new customer era

Leave a Comment / Data & Analytics / By Neeraj Pratap

In the early part of the evolution of marketing as a discipline there were a lot theories and strategies. Almost none of them were backed by data. Today, in the age of big data, marketers have an ocean of information but are struggling with how to use it. They capture every interaction with their customers …

How is the Intent Economy defining a new customer era Read More »

Why data should be a boardroom priority

Leave a Comment / Data & Analytics / By Neeraj Pratap

The world of business is so dynamic today. Volatility is the new norm. Companies that can navigate with more intelligence in volatile markets are also the ones that are able to create shareholder value. Most of the top 10 valued companies in the Dow Jones Index did not exist 30 years ago. Five of the …

Why data should be a boardroom priority Read More »

Redefining Customer Experience in 2019

Leave a Comment / Customer Experience / By Neeraj Pratap

My inbox regularly gets flooded with a plethora of trends but for some strange reason most of them are on technology, big data and analytics. I am a believer in technology, but I am also of the firm opinion that technology is an enabler. Marketers can never delegate their job of thinking for their brands …

Redefining Customer Experience in 2019 Read More »