Behavioral Economics
Cognitive Biases: The riddle of irrational decisions
We make decisions all the time and we almost always
Neeraj Pratap
08/01/2020
Behavioural Economics
The new-age discipline to
create business value
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Behavioral Economics
Guiding principles of Behavioural Economics
Very early on in my advertising career I had realised
Neeraj Pratap
07/01/2020
Behavioral Economics
The role of Behavioural Economics in Marketing
I have been a Behavioural Economics enthusiast for a few
Neeraj Pratap
04/01/2020
Behavioral Economics
Why Behavioural Economics is important?
Behavioural Economics has been around for some time. People like
Neeraj Pratap
05/12/2019
Behavioral Economics
The behavioural science of online harm and manipulation and what to do about it
I came across this exhaustive paper by Elisabeth Costa and
Neeraj Pratap
15/07/2019
Behavioral Economics
Who gets influenced by Influencer Marketing?
Influencers hold significant power over their audiences. They authentically and
Neeraj Pratap
15/07/2019
Behavioral Economics
Successful application of Behavioural Insights by the Government of India
I am glad that the Government of India has embarked
Neeraj Pratap
09/07/2019