
Behavioral Economics

Cognitive Biases: The riddle of irrational decisions
We make decisions all the time and we almost always
We make decisions all the time and we almost always
Very early on in my advertising career I had realised
I have been a Behavioural Economics enthusiast for a few
Behavioural Economics has been around for some time. People like
I came across this exhaustive paper by Elisabeth Costa and
Influencers hold significant power over their audiences. They authentically and
I am glad that the Government of India has embarked