MarTech

Remove the cobwebs. Add the cloud. The marketing cloud.

The job in marketing today is all about culling out insights from vast amounts of customer data, creating content-based engagement strategies, executing through the customers preferred channels, and ensuring a great customer experience leading to business growth. Marketing teams now have the AdTech and MarTech tools, customer data, budgets to invest in technology and organizational …

Remove the cobwebs. Add the cloud. The marketing cloud. Read More »

Living on the Edge (Computing): What is it all about?

Well, we have come to the ‘edge’ of 2019, let me now try and show you what the future looks like. Welcome to Edge Computing. Edge Computing is a distributed, open IT architecture that features decentralised processing power, enabling mobile computing and Internet of Things (IoT) technologies. Edge Computing allows data to be processed by …

Living on the Edge (Computing): What is it all about? Read More »

Why digital transformations are so difficult?

At any of the Summits one goes to these days there are innumerable presentations on digital transformations and how successfully they are being accomplished and the speed at which they are accomplished. However, the reality is very different from the claims. Over $4.7 trillion has already been invested in currently live digital transformation initiatives around …

Why digital transformations are so difficult? Read More »

Future of connected living – An interesting report

Connected strategies are going to be the norm moving forward. Technology professionals are taking rapid strides to ensure that customer centric ideas and tech centric platforms move hand in had. In this context I came across an interesting report pit out by the Institute for the Future and Dell Technologies. The report is titled- The …

Future of connected living – An interesting report Read More »

How real is Artificial Intelligence in the context of Marketing

There is so much hype surrounding Artificial Intelligence and Machine Learning and their use in Customer Experience but very few people truly understand the difference between the two and fewer know how to put them to use. These words are loosely used by a majority of people. This paper will throw light on the differences …

How real is Artificial Intelligence in the context of Marketing Read More »