Tools & Resources

Inside the Indian Consumer’s Mind – How will purchase behaviour shape-up in a post-COVID world.

These are unprecedented times as billions around the world are staying in, and, as a result, markets and economies are struggling to hold their ground. On one hand, in just a matter of months, consumers around the globe have started to accept the uncertainty of a rapidly changing situation. Companies and marketers in India are …

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Are we ready for the new normal post COVID-19?

COVID-19 is a black swan event, a human tragedy with a long-term economic implication. Everything that we knew about the way the world conducted business prior to March 2020 has changed, and it will continue to change. In the next few quarters consumer behaviour, changed media consumption, partial relaxation of restrictions, drop of discretionary spends …

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The design of digital financial infrastructure: India – A report by BIS

Providing easy access to finance first requires bringing the population into the country’s formal financial system. We all know that entrepreneurship, investment and economic growth suffer when a parallel system with middlemen operates outside the formal financial system. There are traditionally significant barriers to financial inclusion – from societal attitudes to legal issues to very …

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How real is Artificial Intelligence in the context of Marketing

There is so much hype surrounding Artificial Intelligence and Machine Learning and their use in Customer Experience but very few people truly understand the difference between the two and fewer know how to put them to use. These words are loosely used by a majority of people. This paper will throw light on the differences …

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