Data & Analytics
Is a double-edged sword. Actionable insights will drive value creation
We live in strange times in complicated times. We also now live in a world that is driven by digital and data and analytics. The data that we collect is supposed to help us take decisions that will help the customer decide in favour of our product at the timing of his choice. But as we reflect today, this is the old-fashioned world (albeit, not so long back in the March of 2020).
Storytelling comes naturally to marketers and advertising folks, but the
In today’s world of data overload, right decisions are hard
I had first written about this in July 2018. Justice
There is a huge amount of organised government data available
In the Martech and Data Analytics world we listen to
The recurring theme through this year has been customer retention.