Customer Experience
Neeraj Pratap
31/07/2020
Data & Analytics
Is a double-edged sword. Actionable insights will drive value creation
Data & Analytics
The Data Analytics Reboot : Is pre-Covid19 data irrelevant?
We live in strange times in complicated times. We also now live in a world that is driven by digital and data and analytics. The data that we collect is supposed to help us take decisions that will help the customer decide in favour of our product at the timing of his choice. But as we reflect today, this is the old-fashioned world (albeit, not so long back in the March of 2020).
Neeraj Pratap
19/07/2020
Data & Analytics
From being right about data to showing the right way with data
Storytelling comes naturally to marketers and advertising folks, but the
Neeraj Pratap
01/03/2020
Data & Analytics
The importance of prescriptive analytics in marketing
In today’s world of data overload, right decisions are hard
Neeraj Pratap
09/01/2020
Data & Analytics
India – The Personal Data Protection Bill 2019– Update
I had first written about this in July 2018. Justice
Neeraj Pratap
02/01/2020
Data & Analytics
A lateral approach to a comprehensive data strategy
There is a huge amount of organised government data available
Neeraj Pratap
30/12/2019
Data & Analytics
Marketing data is the most unexploited organisational asset
In the Martech and Data Analytics world we listen to
Neeraj Pratap
25/12/2019
Data & Analytics
Developing new data strategies to drive growth
Almost every meeting with the leadership team of the client
Neeraj Pratap
24/12/2019
Data & Analytics
Understanding CLTV – A key KPI for business success
The recurring theme through this year has been customer retention.
Neeraj Pratap
19/12/2019
Data & Analytics
Neeraj Pratap
10/12/2019