brand value

In the digital world brands are much more in your face and not so much in your mind

As budget 2020 turns out to be a non-event and a lot of focus still on Kunal Kamra’s encounter with Arnab Goswami on an Indigo flight, I could not help but think about how our biases have taken over professional etiquette, acceptable social behaviour and plain old common sense. I have no intention of wading …

In the digital world brands are much more in your face and not so much in your mind Read More »