covid19

Inside the Indian Consumer’s Mind – How will purchase behaviour shape-up in a post-COVID world.

These are unprecedented times as billions around the world are staying in, and, as a result, markets and economies are struggling to hold their ground. On one hand, in just a matter of months, consumers around the globe have started to accept the uncertainty of a rapidly changing situation. Companies and marketers in India are …

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Retailers need to re-invent and rebuild their business in real-time

In early May 2020, when I spoke to the owners of one of the biggest fashion brands in the country, they were despondent. Lockdown after lockdown over a four-month period has brought the Retail business to its knees. Large format stores, Large national brands, niche players, regional brands have seen sales collapse by 90%. Whenever, …

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Are we ready for the new normal post COVID-19?

COVID-19 is a black swan event, a human tragedy with a long-term economic implication. Everything that we knew about the way the world conducted business prior to March 2020 has changed, and it will continue to change. In the next few quarters consumer behaviour, changed media consumption, partial relaxation of restrictions, drop of discretionary spends …

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Don’t be delusional about disruptions, they are here to stay.

Management teams across businesses and industries are furiously having online meetings, discussions and brainstorming sessions. Since customers have deserted them or rather, they have been forced into isolation, there is not much happening on the business front. Some of the key comments that I have picked up – We are all doing scenario planning. What …

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Podcast with Santosh Iyer

Vice-President, Sales & Marketing and Member of the Leadership Team. Mercedes-Benz India Santosh Iyer is currently associated with Mercedes-Benz India as the Vice-President, Sales & Marketing and the Member of the Leadership Team. He has been associated with Mercedes-Benz for a decade and has headed several important functions. Santosh has two decades of diverse experience …

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