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digital

The conundrum of creating connected customer strategies for India

The current buzzwords in marketing seem to be connected customer strategies. Many books and articles are being written on the subject. But how true is all of it and how practical is all of it especially in India? Yes, I know it is a rhetorical question. We know the answer. We also know the challenges. …

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In the digital world brands are much more in your face and not so much in your mind

As budget 2020 turns out to be a non-event and a lot of focus still on Kunal Kamra’s encounter with Arnab Goswami on an Indigo flight, I could not help but think about how our biases have taken over professional etiquette, acceptable social behaviour and plain old common sense. I have no intention of wading …

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Why digital transformations are so difficult?

At any of the Summits one goes to these days there are innumerable presentations on digital transformations and how successfully they are being accomplished and the speed at which they are accomplished. However, the reality is very different from the claims. Over $4.7 trillion has already been invested in currently live digital transformation initiatives around …

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