MMA & Hansa Cequity Modern Marketers Guide to MarTech Maturity

Technology is today forcing organisations to rethink their business models, organisation structures, processes and the Marketing function is no different. Undoubtedly, modern marketing leaders must rewire themselves to a new way of thinking. Headwinds over the last one year have fast-tracked and ensured that the next battle ground for the modern marketer is about customer-first, …

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