internet of things

Why do Marketers need to keep pace with tectonic shifts in technology?

Technology has successfully transported us to Mars. ‘Perseverance’ pays off and no pun intended. SpaceX is doing some revolutionary work in space travel. And a lot of other technology companies are redefining how we lead our lives. There is a whole generation now that is born into this tech era. Going forward, organisations and brands …

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Living on the Edge (Computing): What is it all about?

Well, we have come to the ‘edge’ of 2019, let me now try and show you what the future looks like. Welcome to Edge Computing. Edge Computing is a distributed, open IT architecture that features decentralised processing power, enabling mobile computing and Internet of Things (IoT) technologies. Edge Computing allows data to be processed by …

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10 Data & Analytics Trends for 2020

There is too much noise around Data & Analytics and not without good reason. There is a huge amount of customer data being collected, processed and hopefully turned into value driven insights. Globally we are witnessing a consolidation of analytics capabilities across the technology world, from Salesforce acquiring Tableau, Microsoft having its Power Platform. All …

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