ML

Why do Marketers need to keep pace with tectonic shifts in technology?

Technology has successfully transported us to Mars. ‘Perseverance’ pays off and no pun intended. SpaceX is doing some revolutionary work in space travel. And a lot of other technology companies are redefining how we lead our lives. There is a whole generation now that is born into this tech era. Going forward, organisations and brands …

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The Data Analytics Reboot : Is pre-Covid19 data irrelevant?

We live in strange times in complicated times. We also now live in a world that is driven by digital and data and analytics. The data that we collect is supposed to help us take decisions that will help the customer decide in favour of our product at the timing of his choice. But as we reflect today, this is the old-fashioned world (albeit, not so long back in the March of 2020).

10 Data & Analytics Trends for 2020

There is too much noise around Data & Analytics and not without good reason. There is a huge amount of customer data being collected, processed and hopefully turned into value driven insights. Globally we are witnessing a consolidation of analytics capabilities across the technology world, from Salesforce acquiring Tableau, Microsoft having its Power Platform. All …

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