

Inside the Indian Consumer’s Mind – How will purchase behaviour shape-up in a post-COVID world.
These are unprecedented times as billions around the world are staying in, and, as a result, markets and economies are struggling to hold their ground.
These are unprecedented times as billions around the world are staying in, and, as a result, markets and economies are struggling to hold their ground.
COVID-19 is a black swan event, a human tragedy with a long-term economic implication. Everything that we knew about the way the world conducted business
Providing easy access to finance first requires bringing the population into the country’s formal financial system. We all know that entrepreneurship, investment and economic growth
According to an industry estimate, Influencer Marketing is set to be a $10 Billion business globally by 2020. It is important to understand the reasons
There is so much hype surrounding Artificial Intelligence and Machine Learning and their use in Customer Experience but very few people truly understand the difference
Marketing Technology platforms are the buzz words in the marketing world today. In some cases it has been observed that marketing activities have been delegated
EXIT CRM. ENTER CXM. WHY CUSTOMER EXPERIENCE IS THE KEY FOR BUSINESS SUCCESS? We live in an era where acronyms are a sign of expertise